The brand built it. The superfan lives it. Who knows it best?
Do you have a favourite brand or product? Step into the spotlight and go head to head with the brand in a high-stakes livestream competition—with the world watching.
From Property To Jewellery, And Supercars To Chocolate Bars
Brand vs Superfan gives every kind of brand the chance to go head to head with the people who know it best.
One genuine superfan nominates the brand they know inside out. If the brand accepts the invitation, a representative enters the arena to face that fan live.
Every question reveals another part of the product, the people and the story behind the name. Viewers do not simply watch a competition—they discover the brand as the pressure builds and the answers unfold.
THE INVITATION
Brands Cannot Invite Themselves. Only The Fans Can Summon Them
01 · NOMINATE
Choose The Brand You Know Best
Tell Big Brand Report why your favourite brand or product belongs in the arena.
02 · INVITE
We Invite The Brand
The brand can only enter after receiving a genuine nomination from a fan.
03 · GO LIVE
Step Into The Spotlight
The brand and superfan go head to head live, with the countdown running and the audience watching.
EVERY QUESTION TELLS THE STORY
The Competition Becomes The Campaign
Products, milestones, details, innovations and unforgettable brand moments are built into the challenge. The audience learns naturally because the brand story is part of the action—not an interruption between it.
THE STAKES
A Competition Worth Being Chosen For
The participating brand can put forward a headline prize connected to its own world—from products and experiences to stays, test drives or something completely unexpected.
TAKE YOUR PLACE
Think You Know Your Favourite Brand Better Than The People Behind It?
FOR FANS
Summon Your Favourite Brand
Nominate the brand or product you know best and tell us why you should be the superfan standing opposite them.
Brands cannot nominate themselves. The invitation is earned when a real supporter puts the brand forward — so the community decides who enters the arena.
